What is Search Engine Marketing?
Online Marketing and Search Engine Marketing (SEM) are two terms used to describe the online efforts made to bring clients to your website. Online Marketing strategies include tracking where visitors came from, what were they looking for and what they looked at while on your site.
All of this, combined with a strong advertising campaign and latest trend marketing strategies ensures that your site enjoys not only high visibility, but targeted high visibility. Giving you good quality leads that can definitely help your business.
How does Search Engine Marketing (SEM) work?
By monitoring the incoming visits from both paid (i.e. PPC) and unpaid sources (i.e. SEO) the Search Engine Marketing Professional can adjust keywords and content on the site to optimize your regular search results (aka organic search) and decrease the overall costs for the Pay Per Click (PPC) campaign.
Search Engine Marketing also allows you to focus on offering your site to very targeted prospect through your search marketing programs. It allows for highly specialized keyword targeting, helping you avoid negative keywords uses on your site and campaign.
Do I need Online Marketing?
Yes and no. If your goal is to only have a website so your customers can see you online, and you are not interested in using your site as an advertising tool, you shouldn’t worry about online marketing. Your website will mostly be used by current clients when they need to look up your address or phone number for example.
However, if you want to use this powerful tool to increase revenue and take advantage of the investment you already made on the site, online marketing is a must.