What is Pay Per Click Advertising?

Pay Per Click or PPC is an Internet marketing strategy where you pay a fee each time one of you ads is clicked. Even though that sounds a little crazy, believe me it’s one of the most effective ways to guarantee that you will have prospective buyers visiting your site. Instead of trying to get visits through organic results (a.k.a. regular searches) which normally takes some time to build and bring your site to the top of the results, these ads tend to show up at the top or besides the regular (organic) results and are usually listed as “sponsored” or “featured”.

Every time one of your Pay Per Click ads is clicked you have effectively bought that click and brought the new lead to your site. Positioning within the sponsored results is defined by how much you are willing to pay for the keyword or key phrase that was searched. MobileAppSoftwareCompany is a certified Google partner and is ready to help you start your new PPC campaign.

How does a PPC campaign work?

A PPC campaign will generally start with a market analysis, which will tell what are the most used search terms for what you are trying to advertise. Based on that we can them set up a starting budget and daily limit for how much you are planning on spending per click on the campaign. You can also have multiple campaigns with different keywords running at the same time to give you a better understanding of what people are searching for.

For a successful PPC campaign, keyword research is fundamental. Unlike a regular SEO, with a PPC campaign there aren’t practical limits to the amount of keywords or key phrases you can use. Also, there is usually no extra cost to add keywords. This makes the keyword selection process easier, since there isn’t a set number for the keywords to be used within the site.

An experienced PPC campaigner will be able to set a good campaign for you without breaking your bank. There are several keywords and key phrases that can bring traffic to your site and not all of then are very competitive, it all depends on how much experience and knowledge the company in charge of setting this up for you has.

Monitoring and Analyzing

Considering that positions can change any given day, constant monitoring is crucial for a good Pay Per Click campaign. Since the top 3 Overture or Google AdWords results is what is typically shown on most searches the competition for these places can be fierce, and bidding wars are very common. Besides tracking ranking positions it’s important to study the efficacy and importance of each keyword and phrases on a monthly basis.

We will use all of this to refine your PPC campaign and provide you more traffic per keyword. If you are still not sure if PPC is right for you, contact us today and one of our Pay Per click advertising specialists will be glad to answer all your questions.