The one thing that every business that offers a service has in common is its customers. It doesn’t matter if you are a freelancer with just one client or a small design agency with a few clients, you have to deal with customers on a day to day basis.
Since you are dealing with customers — even if it’s just a few, it is important that you offer them the best possible experience. This is especially important for freelancers and small design agencies with a few clients because they don’t have the luxury of losing clients. In fact, 73% of clients say that having a positive experience is one of the key factors that influence their brand loyalty.